96% of all students engage in social networking
57% of teenagers create online content
50% of 9 to 17 year olds visit websites they see on TV - even as they continue to watch
76% of teens favor user-generated video clips and content - the most of any online content
Sources:
Grunwald Associates study, March 2008
Pew Internet & American Life Project, November 2005
Study from the Cable & Telecommunications, Association for Marketing, February 2008
Preferring the Web to Watching TV
-For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set,
according to a study recently released by DoubleClick Performics
- 83 percent of Internet users in that age bracket spent an hour or more online a day,
but only 68 percent devoted that much time to television.
- While 72 percent of the children online belonged to a social networking site (usually MySpace),
60 percent of them said they rarely or never read blogs.
MINDLIN, A., The New York Times, Preferring the Web Over Watching TV, August, 2008